20: Content Performance Marketing: Blueprint
Today, everyone is a publisher; brands of every industry and sector create content on a daily basis because they know that it works. But with this opportunity comes the harsh reality of the content battleground. With thousands of brands competing for consumer attention there is a new impetus in the market for brands to be more strategic. In order to win on the competitive content battleground, brands must understand what types of content create results, map content to multiple business funnels and prove measurable business impact. In this general session, luminaries from technology titans and leading brands (including search, social and content marketing pioneers) will discuss and share insights on how to build the blueprint for content performance marketing success.