Rodrigo Fuentes is an engineer, entrepreneur, and IP lawyer. As the CEO of ListenLoop.com, he focuses on customer and product development with respect to ListenLoop's B2B advertising automation solutions. Previously, he founded and operated keyword tracking software for eCommerce, in addition to operating two eCommerce businesses. Rodrigo holds a B.S. in Electrical Engineering from Yale and a J.D. from Columbia Law School. His guiding principle is to measure everything to enable better decision making – his friends often chuckle at his overuse of Excel and data mining software.