Kelvin Lee

Sr. Manager - Content Strategy and SEO
International Bank in Australia

Kelvin Lee is the Senior Manager for Content strategy and SEO at one of the largest banking groups in Australia. He is responsible for the strategic direction of content production, syndication, measurement and discoverability across a range of brands and platforms including websites and apps. Prior to this, he has held a variety of roles for leading companies like Deloitte and renowned PR agency Hill & Knowlton. His passion for content, digital and web analytics has led him to speaking engagements and he is a host of a weekly podcast.