John Hensel has been a marketing professional for more than 10 years with a focus on creation and execution of digital marketing strategies for both Fortune 200 companies and small & midsize businesses. In addition, John has multiple years of experience applying data and analytics to drive ROI in the retail vertical.
John joined Best Buy in 2014 and currently manages SEO strategies for multiple product categories and web properties. He specializes in highly technical projects that result in scalable solutions for complex architectures with a goal of increasing visibility, traffic, and revenue through digital channels.
As a believer in the value of findability, John champions search marketing strategies throughout the organization, educating others on the benefits of and best practices for getting found online.