Dawna Olsen is the senior director of corporate marketing for Epicor Software, a leading provider of industry-specific business software. A digital strategy expert, Olsen drives growth and engagement for Epicor by overseeing strategic initiatives focused on SEO, global site optimization, branding, and user experience excellence for the company’s corporate website and 17 regional sites. In addition, Olsen leads an internal agency, oversees paid search, and guides the larger global digital initiatives for Epicor. Prior to joining Epicor in 2005, Olsen held senior positions at B2B companies in the software, professional services, environmental and high-tech industries. Olsen enjoys speaking at digital-focused events and exploring the ever-changing world of modern marketing with her peers. Olsen earned a degree in both environmental studies and marketing from the University of California, Santa Barbara.