Charmaine Madamba leads the Search programs for the Communications Cloud line of business (GoToMeeting, GoToWebinar, and GoToTraining) within Citrix Mobility Apps. She is responsible for driving performance and strategy on SEO and SEM campaigns to promote brand awareness, support product launches, and drive customer-focused demand capture that aims to align intent with relevant experience from click to conversion. She believes in the symbiotic relationship of product and consumer - at the heart of which is the data that informs one with how to best engage the other.
Prior to Citrix, she held management and client-focused digital marketing roles at Yahoo! and iProspect. She holds a BA in Communication from University of Massachusetts – Amherst, and is currently working on her MBA degree from MIT Sloan School of Management.