Whitney Parker

Director, Global Digital Marketing
Kroll

As the leader of Kroll’s digital marketing team, I've helped lay the foundation for successful integrated marketing campaigns and lead generation, ensuring that our company has the right strategy and technologies in place to outperform competitors.

Recent accomplishments:

-Led a train-the-trainer group of marketing executives that is responsible for the roll-out and adoption of the Salesforce.com CRM—training more than 50 offices around the world.

-Led a redesign and consolidation of the company's websites, including a responsive-design framework and migration to a new content management system, Kentico. Within 5 months, our team drove a 25% increase in YoY site traffic and 30% YoY growth in organic traffic.

-Transitioned marketing automation programs from Eloqua to Pardot, which enabled our regional teams to take direct ownership of email campaigns.

-Building and end-to-end attribution model linking Google Analytics, Pardot and Salesforce to effectively measure ROI.

-Used search engine optimization and search engine marketing to drive a significant increase in conversion goals, including newsletter sign-ups, and a 4x YoY increase in direct client inquiries.

Sessions

Tuesday, September 22, 2015

1:15 PM - 2:30 PM
1 hour 15 minutes
California East