Nina’s digital curiosity was cultivated in the online message boards and chat rooms of the ’80s and ’90s, where she explored the nascent world of online communication. Combining her love of popular culture with her interests in measurement and immediate feedback, she was on the forefront of digital marketing by the early 2000s, working in several of the most trendsetting agencies in Minneapolis and making connections with future employees and clients.
In 2005 she founded Nina Hale, Inc, growing the company from an independent consultancy to a thriving agency in a few short years, and in 2014, Nina turned the 50-person company into a 100% employee-owned structure. Today she remains heavily invested in maintaining a thriving company culture while keeping business productive and profitable. Nina is on the board of trustees at the Walker Art Center, is involved in a number of non-profits, and is a frequent speaker locally and nationally on trends related to digital marketing.