Mark Fiske is the VP of Channel Marketing at Ancestry.com, where he leads customer acquisition marketing. In addition to heading up television, display, search, mobile, content and social acquisition programs, his team is responsible for evaluating new and emerging marketing partnerships. Previously he led direct response marketing programs for the Gap Inc brands and focused on international development efforts at comparison shopping engine Nextag.
Mark has lectured at ecommerce and marketing events throughout his career, and holds a Bachelor of Arts in Business Administration Degree from Michigan State University.
Attribution Untangled – Bringing the Buzzword Back to Business
Front-line marketers often have difficulty understanding how the attribution modeling can have practical application on day-to-day marketing. In a world where attribution models are hotter than ever, it’s difficult to cut through the clutter and understand the landscape, value, and practical use of attribution models. Join us as we learn lessons from Ancestry’s attribution evolution and how to apply their learnings to your business.