Jay Middleton

Director of Global Search Marketing
Adobe

Jay Middleton brings with him a wealth of search and digital marketing experience, both on the agency and client sides. At Adobe, Jay has been tasked with building a world-class, global search marketing organization from the ground up, including centralizing operations to one WW search agency partner through a global RFP in 2008 and then bringing all Global Search in-house in 2011 (SEM, SEO & Site Search). His in-house team was runner-up for “Best In-house Search Team” at the 2014 U.S. Search Awards. Award-winning search campaigns under his management at Adobe received the top SEM honors from both OMMA and IAB/MIXX in 2010, and also made a clean sweep of the major search awards in 2009, earning gold medals from AdTech, Search Engine Strategies (SES) and IAB/MIXX.

Prior to Adobe, Jay managed hundreds of search programs for Fortune 1000 clients as an Account Director at Fathom Online. His diverse client list included Covad Communications, Sprint, Polaroid, Cisco, Siebel Systems, Business.com, Fisher Investments, AvalonBay Properties, Philosophy Cosmetics, Dunkin’ Donuts, and PlanetOut. At Fathom Online he also worked closely in conjunction with many top advertising agencies, including Organic, Starcom, Responsys, Genex, Harte-Hanks and BSSP.

Jay has a B.A from Stanford University and in his spare time is a professional singer/songwriter who lives in the San Francisco Bay Area with his wife and two children.

Sessions

Wednesday, September 23, 2015

1:15 PM - 2:30 PM
1 hour 15 minutes
Elizabethan A/B